Posted on June 10, 2015
Wallowing
I launched a new site redesign today. And nobody noticed.
Well, that’s not entirely true. A bunch of people noticed; I can see the analytics data, after all. It’s just that nobody cared. Which is pretty typical for the Internet, I guess. And this site. And maybe blogs, in general. Most blogs, anyway.
I’ve been plugging away on this site since 2008. Seven years and over 300 posts and 500,000+ words later, and exactly nothing has come from it. Sure, I got my wedding ring for free, which was nice. I also got a job out of it, that I eventually left for a “better” job which was pretty great until Hillbilly Voldemort came along and started casting the Cruciatus Curse at the start of every morning meeting. And then my position was outsourced to India, so that was fun.
I’ve also received a few Cease and Desist notices that I’ve mostly ignored, and nothing ever happened. Couple of “slander” threats by people who don’t know what libel is. Bunch of angry tweet replies, some emails, and lots of spam. So much spam.
But nothing significant has ever happened. Sure, sometimes I’ll post something that gets some traction. People share it, click Like and whatnot, and I get a huge spike in traffic for a few days, and then nothing happens.
My marriage proposal was a hit, and then nothing happened.
My hometown commentary was pretty popular, and then nothing happened.
My Harry Potter room refurb was pretty well received, and then nothing happened.
My post on “ridiculous baby headbands” eventually became Google’s top search result for the topic, and then nothing happened.
I’ve even written the occasional short story or two that people kind of liked, but I was never very good at narrative, so I wasn’t surprised that nothing happened.
But that’s just how blogs go. You work on something you think people might like, or that’s at least an honest one-way dialog between you and the rest of the world, then you put it out there and…nothing happens.
Traffic climbs or it doesn’t. People comment or they don’t. Likes are given or they’re not. Shares almost never happen. It’s just how it goes.
But it makes wanting to keep doing this sort of thing really, really hard. Which isn’t something I think most people get.
It’s not easy to create something and put it out there for the rest of the world to tear apart, but it’s what people who need to create things have to do. We want to “make good art” as Neil Gaiman says, so we try our best to put something good into the world, and then…nothing happens.
It’s hard to tell if it’s because our art just wasn’t very good, or if whatever we made just got lost in the white noise of trillions of gigabytes worth of data buzzing through the air at any given moment. Maybe the stars hadn’t been properly aligned at the time, the seventh son of a seventh son hadn’t been born yet, or maybe the prophecies just never were true to begin with. Maybe it’s all of these things. Maybe it’s none of them.
Maybe I just suck.
I probably just suck.
Whenever I post something new, hitting the Publish button comes at the end of a lot of work and worry. It’s an instant relief, mixed with a tinge of excitement that this time – maybe this time – will be the one where Something Happens. But it almost never is.
I usually just end up riding the pleasure wave of Having Written for as long as I can, only to come crashing into the craggy shoreline of self-doubt whenever what I’d hoped would happen doesn’t happen. Then, I wallow in the mud of self-pity for a little while until I get bored and start the whole vile process over again.
Every time.
Some people are able to make a career out of blogging, although I honestly don’t know what black magic is involved in that sort of thing. Someone like Jenny Lawson writes a terrific blog, it gets noticed, and she becomes The Bloggess – one of the nicest, most read people on the Internet. Then there’s everyone else, stuck out in the collective limbo of our mutual efforts. Floating, grasping, slipping. And nothing ever happens.
In case you couldn’t tell, this is the Wallowing In Self-Pity phase I mentioned earlier. I’m just sharing it this time, so you’ll know what it feels like.
I’m not quitting, though. Even if it sounds like I should. Even if I really should.
The wallowing will pass, the doubts will clear, and I’ll come back once more and write something new again, then hit Publish again and wait again. And maybe next time, something will happen.
Next time.
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